About Aramis
Most high-quality fragrance and skin-care companies have traditionally focussed exclusively on products for women but one of the first to break that mould and cater to men is the Estee Lauder company which introduced the Aramis brand in 1964. The company was started in 1946 by Estee Lauder (born Josephine Ester Mentzer) and her husband Joseph. Their first product was a skin cream developed by her uncle who was a chemist by training and just two years later in New York they had the prestigious Saks Fifth Avenue department store as a customer. With a focus on high quality and constant innovation the company grew rapidly and launched their breakthrough product, Youth-Dew, in 1951. This was a bath oil with a lingering fragrance that doubled as a perfume. Their marketing techniques included a focus on product sampling, to give potential customers a direct experience of their range, and restricting distribution to high-end department stores, boutiques and now, e-retailers.

 
Estee Lauder then began a rapid international expansion and after gaining Harrods of London as a customer established a presence throughout Europe, South America, Asia and Australia. Their constant search for new ideas and markets saw them identify the men’s market as being largely ignored despite growing demand. After intensive research and development they created the Aramis range of fragrance and grooming products. It was an instant success, satisfying the needs of men who were looking for high-quality purpose-designed products. Today, those first few products have become the extensive Aramis portfolio that includes after shaves, eau de toilettes, shaving creams, after shave balms, shampoos, deodorants, cleansers and scrubs, moisture gels, skin revitalizers, and eye creams.